Big Game International has one of the most comprehensive line-ups of fishing products in the industry. The breadth of our assortment enables us to cover virtually all of your fishing tackle needs for freshwater, saltwater and ice tackle applications.
- PRODUCT LINES
- SOUTH BEND
- READY 2 FISH
- ZOO KIDS
- MUDVILLE CATMASTER
- ULTRAFIGHT TACKLE
- APEX TACKLE
Extensive Fishing Product Portfolio
With tens of thousands of products making up our fishing product assortment, we are sure to have the products you need. From our product design and marketing teams to our sourcing, manufacturing and product management teams, we are very familiar with the demographics and trends that drive the fishing tackle industry. We develop products focused to appeal to non-avid anglers all the way up to tournament fisherman.
The Big Game International fishing product assortment will hit the marks for all geographic markets as well. If you need products for in-shore fishing in the Southeast, Salmon fishing in the Pacific Northwest, or Walleye fishing in the Midwest, we have the right products.
If you need branded product, look no further than South Bend®, Matzuo®, Hurricane™, Redbone® Performance, Ready2Fish®, Crystal River™, Zoo Kids™, Mudville Catmaster™, Apex®, Ultrafight Tackle or Celsius® to meet your needs.
South Bend Sporting Goods®
A FAMILY FISHING TRADITION SINCE 1906
Since 1906, South Bend® has been a leader in the industry, best known for inventing the legendary Bass-O-Reno lure and offering quality fishing products at value prices for novice and recreational anglers. South Bend constantly reviews, improves and re-designs products to offer fresh and compelling concepts into new markets with the goal of growing the fishing industry by bringing in young anglers to broaden the demographic and reinvigorate the sport of fishing.
The South Bend brand is known for producing products in the core fishing categories; terminal tackle, fishing accessories, rods, reels, and combos. Consumers will always find these products offer an exceptional quality to price relationship.
There are several exciting brands that make up the entire South Bend Sporting Goods family including South Bend®, Ready 2 Fish®, Mudville Catmaster, Black Beauty, Worm Gear, Microlite, Crystal River™ and Zoo Kids™.
SOUTH BEND'S LUNKERVILLE
South Bend is moving up front and center stage with a new multi-year, title sponsorship with Lunkerville, the award-winning, internationally syndicated television fishing series. A show like no other, Lunkerville’s host, Mike D is never the expert but his guests are. And just like South Bend, Mike D embraces everything we love most about fishing -- fun, easy and affordable. It’s Americana at it’s best.
Ready 2 Fish®
EVERYTHING YOU NEED TO START FISHING TODAY
Ready 2 Fish® products make family fishing easy, fun and affordable. No matter what type of fishing, location or specie you're after, Ready 2 Fish has the solution. This brand will provide families with an inexpensive way to get outside, have fun and enjoy the experience of fishing. An assortment for every type of angler — fresh and saltwater, specie and application combos, spinning and spincast, pre-rigged kits, terminal dial boxes, storage bags, accessories and more!
FROM MASTER CRAFTSMAN TO MASTER ANGLER
Matzuo® offers the most innovative and cost effective products in the market today. Matzuo is dedicated to recreational and avid anglers who expect performance on a limited budget. Our focus is on producing great items such as our new Kinchou Ikari, Kinchou Minnow Series of hard baits, our innovative Sickle® Hooks, and our great selection of rigs, spinner baits and soft plastics.
Matzuo's commitment to continuous product improvement and innovation has made us one of the fastest growing premium tackle companies in America today. This success could not be achieved without the efforts of our passionate development team made up of dedicated hardcore anglers, pro staff, engineers and product designers who work tirelessly to produce the most innovative and cost effective fishing products on the market today.
Celsius® Ice Gear
ICE GEAR FOR HARDWATER ANGLERS
If you are looking for high quality, functional ice tackle at attractive price points, Celsius® is your brand. A complete assortment of rods, reels, combos, tip-ups, tackle, lures, shelters, apparel and accessories offers the consumer one brand that can supply all of their ice fishing needs.
HIGH MODULUS GRAPHITE RODS & PREMIUM SALTWATER ACCESSORIES
Redbone® Performance is an affordable line of high performance rods, reels, baits and tackle to meet the specific needs for any saltwater fishing application; inshore, back country, offshore or blue water.
The original Redbone rods were created in the late 90's when life-long fishing guide Gary Ellis partnered with Big Game International and lent his expertise to help develop the best value in saltwater fishing – the Redbone® rod series. Previously Gary and his wife Susan, had created the Redbone™ Celebrity Tournament Series, to help fund and find a cure for Cystic Fibrosis, their infant daughter having been diagnosed with the disease. A portion of the sales of each Redbone® rod goes to benefit CF research and the high quality and great value of the rod series has helped it become the go-to choice for charter boat captains and avid saltwater anglers alike.
"I recall the first time I picked up a Redbone® prototype rod," Gary Ellis commented. "The rod looked, felt and responded like a tournament rod but at three times LESS the cost. I knew instantly that we had a rod worthy of the Redbone name."
NEW FISHING COMBOS, ADVENTURE KITS & FUN NETS FOR NEW LITTLE ANGLERS
We created Zoo Kids for families that want to get together with their kids, go outside and have fun learning and experiencing nature, wildlife and the planet.
The Zoo Kids™ product line-up includes our 1-piece fishing combo, Nature Adventure Kit, complete with Backpack Buddy, Treasure Box, Activity Mat/Poster and Stickers and the Bait 'n' Bug Fun Net.
THIS IS NOT YOUR EVERYDAY CATFISH GEAR
Mudville Catmaster is all new, with an aggressive look and outstanding product line-up. The new Mudville Catmaster is a complete line of over 60 items that includes rods, combos, terminal tackle, lures and tools – all designed by our crazy, passionate Mudville product team, and all rugged enough to take the abuse that any Big Blue or Channel Cat can deliver.
The Mudville Catmaster complete solution also features our "Nightlife" series which is specifically designed with exclusive glow-in-the-dark technology to make life easier for catfish anglers hittin' the water after sundown.
Ultrafight Tackle by South Bend
ULTRAFIGHT - LIGHT TACKLE, BIG FIGHT
South Bend has designed a full line of panfish-specific fishing products, specially engineered to provide anglers with a level of sensitivity and control unmatched by any other line of products on the market.
UltraFight's lightweight rods, smooth reels, and feather-weight lines maximize the pure action and intensity of every fight with even the smallest fish, while maintaining that delicate balance of finesse and control needed to set the hook and land the catch.
SOFT PLASTICS, SPOONS, RIGS & LURES
Since 1989 Apex has been providing freshwater anglers with high quality rigs, jigs, lures and terminal tackle at value prices. Our strength as a brand is that we understand and develop products that every day anglers need for an enjoyable time on the water.